CASE
SIAS
Modern and assertive communication.
Description
As the IBGE pension fund, SIAS (Sociedade Ibgeana de Assistência e Seguridade) needed to expand communication with its public. From digital marketing strategies, Blend not only achieved this, but made the actions more assertive. The printed magazine became digital, reducing costs and making it possible to measure access. The newsletter has become easier to access and read, and social media has become the main link between SIAS and its members. A new website was created, allowing access via mobile devices and also facilitating navigation and user experience.
We created a fan page for the brand, and we started to explore not only conventional announcements, but also health and financial tips, creating a new type of relationship with the participants, keeping them always connected to the brand.
With more than 40 printed editions already made, Revista da SIAS needed to be reformulated. And so we created its digital version, reducing investment for production, and modernizing its format and content, resulting in increased engagement and measurement power.
Project
Website creation + annual reports + e-mail marketing campaigns + digital marketing + print magazine + digital magazine + electronic newsletters + social media management
Launch
July 2017
